Digital marketing is the process of promoting products or services through digital channels such as search engines, social media, email, mobile apps, and other digital platforms. The goal of digital marketing is to reach and engage with potential customers through digital channels and convert them into customers.
Digital marketing includes various strategies and tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, and video marketing. These strategies are used to target specific audiences, generate leads, and build brand awareness.
Digital marketing offers several benefits over traditional marketing, including greater reach, more precise targeting, and better measurement of results. It allows businesses to track the effectiveness of their campaigns in real-time and make adjustments as needed to improve their performance.
Overall, digital marketing has become an essential component of modern business, as more and more consumers turn to digital channels to research and purchase products and services.